Missing the Baby Boom Boat

According to a Harris Interactive study, 37% of Baby Boomers are having a difficult time finding television shows that are reflective of their lives. I wonder what publishers are doing (besides creating the slightly larger mass market book – don’t get me started) to address the needs of the Baby Boomer. I know that Next tried to capture that market but failed. Any other authors/books/imprints that focus on the Baby Boomer generation?

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