Harper Collins to pay attention to the Baby Boomers

Remember the Harris Interactive study which reported that Baby Boomers were feeling left out of the TV market. In a small nod toward baby boomers, HarperCollins is releasing its large-print titles with the debut of HarperLuxe. HarperLux will feature 14 point font (compare to the 16 point font used in large print titles) and a new crisp design. The price of the book will be the same as a hardcover although it will be a trade paperback. (I suspect this is because of the printing costs, according to one article I read, you do not get economies of scale with paper. The more pages in a book, the more expensive). The plan is to do 100 titles per year, branching out from the traditional fiction bestsellers to nonfiction and other works that might appeal to baby boomers (can you say ROMANCE?).

HarperLuxe reports that the major market will be online retailers.


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