Publisher’s Weekly Names Jane Friedman as Person of the Year

Jane Friedman is the CEO of HarperCollins, the parent company of AVON. Since Friedman joined HC in 1997, revenues have increased almost 80%. Per Publishers Weekly.

I read an article once where Friedman talked about a return to the branding of a publisher/imprint than individual authors. I think its interesting to see her success in that as it relates to Avon. For good or bad, Avon is synonymous with a certain type of historical. In a business where marketing dollars are tight this can be good for authors, particularly the underappreciated midlist author. It can also be bad in that a certain type of historical gets tiresome after a while.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s